This page is maintained by the Team Marketing
🤗 About us
We are a creative, interdisciplinary team that combines design, technology, social media, SEO, and many other exciting fields. Our common goal is to spread the word about our evidence-based digital therapy programs and provide effective immediate psychological help to anyone who needs it.
✨ Meet our team:
🎯 Saman
Chief Marketing Officer (CMO)
Saman started in May 2022 as a CMO and his supporting HelloBetter’s growth overall, especially on the patient side. He has 12y+ experience with various startups (e.g. Delivery Hero, Babbel, 8fit) in the early stage phase and also founded 2 companies before. The last company was in the holistic chronic care space where the goal was to help patients via a team of doctors and therapist via telemedicine. Due to his passion for health and combining mental and physical health he decided to join HelloBetter and leads all marketing efforts with a great and lovely team of 8 people.
💻 Marketing Tech
Susie
Lead Product Manager Web
Susie started to work in June 2020 as a Product Manager responsible for the HelloBetter website and is currently the team lead of the marketing tech team.
She works closely with the team of developers, designers, the whole marketing team and all the other internal stakeholders to drive all topics of the website forward with not only a user but a team-centric mind.
↗️ LinkedIn
György
Marketing Designer
György joined HelloBetter in October 2020 as Marketing Designer responsible for the design of the website, social media, ads and basically every marketing-related visual. As a designer who wants to support a truly meaningful product - that can help others find a way out when they feel lost, he feels he could not be on a better place.
Michael Beamer
Junior Website Manager
Michael joined us in June 2023 as a Junior Website Manager, he possesses a wealth of experience gleaned from previous roles in technical SEO and digital marketing. While initially drawn to the world of brand management, a defining moment came during a coding bootcamp, sparking a passion for all things tech and coding. This newfound passion seamlessly translates into his daily work, where he tackles a variety of ever-evolving tasks related to the Website
Jerca
Senior CRM Manager
Jerca joined in March 2024 as a Senior CRM Manager and is responsible for the entire user journey via email and other channels. Currently, she is focusing on transitioning to the new CRM system and driving lead acquisition. She has over 12 years of agency and in-house marketing experience, with the last 5 years in e-commerce and growth marketing. She is enthusiastic about building meaningful user experiences and a customer-centric culture.
↗️ LinkedIn
📈 Performance Marketing
Anne
Performance Marketing & SEO Manager
Anne is a Performance Marketing and SEO Manager at HelloBetter. She is responsible for B2C E-Mail Marketing as well as Social Paid Ads. With over 10 years of experience in Online and Offline Marketing, she can support very different tasks throughout the Team.
↗️ LinkedIn
Sari
Senior Performance Marketing Manager
Sari joined HelloBetter in May 2022 as the Senior Performance Marketing Manager. His main responsibilities include developing, analysing and scaling the performance marketing channels as well as implementing reporting & tracking infrastructure.
Throughout his agency and in-house career, Sari has developed experience in various online marketing disciplines including online advertising, email marketing, and data analysis. Originally from Beirut and arriving to Berlin in 2015, he found his passion and focus in Performance marketing.
↗️ LinkedIn
💬 Communications & SEO
Fee
SEO/Content Manager
Fee works at HelloBetter as SEO and content manager. She is orchestrating the editorial process, which includes the overall editorial planning for consumer topics, optimising articles and landing pages and (re-)publishing them. Besides that she works together with Marketing Tech to keep the websites up to date and optimised for users and search engines alike.
↗️ LinkedIn
Marie
Senior Social Media Marketing & Communications
Marie has a master's degree in psychology, is a systemic coach and yoga & mindfulness trainer. She works at HelloBetter as a senior communications & social media manager.
Marie is a creative one-stop-shop when it comes to concepts, campaigns and words. She creates content for our B2C (social) channels, produces a Youtube video here and there and is also involved in the editorial process. She is all about zeitgeist, aesthetics, relevance and holistic health.
↗️ LinkedIn
🧠 How We Think & Work
We are a bunch of mission-driven young (❤️ young at heart) people who come from different countries, speak several languages and have different cultural backgrounds - so it's just natural that we work together with open minds and open hearts. Communication is key. We are deeply connected through our mission - to make digital mental health therapeutics accessible to all - but also through our strong wifi connection.
We don't know exactly how, but honestly, we've built really amazing relationships with each other. No, actually we do know how - it’s because everyone on this team is not only eager to succeed, clever and disciplined - each of them is truly kind at heart and we care about each other.
We've grown as a team, and we work efficiently hand-in-hand also across teams - because that is all possible while working remotely.
We are the fusion between our scientists, psychotherapists, our products and the outside world - our customers. We translate science into branding. We build the connection between the company and people in need. We create the first touchpoints and spread awareness so people can get to know HelloBetter and get the help they so urgently need.
- Web Development
- B2C Communication
- Health Marketing
- Performance Marketing
- SEO & Editorial
- Social Media
- Marketing Design
- Campaigning
- Cooperations
- Compassionate
- Thoroughly
- Mission-driven
- User-oriented
- Collaboratively
🪄 Tech Stack
Other tools and software we use in the Marketing team
🎯 Mission & Objectives
Current Projects
- Push B2C traffic via online channels
- Get visibility in HCP communities
- Generate a lot of organic content and convert it better
- Overview of all design assets & projects
- Optimize web pages and implement new features